Website Loading Speed: How It Impacts Your Business

The faster the web page load speed, the better are the conversion rates, traffic, and eventually the sales. Why does web loading speed matter? Simply because people don’t have the time and they have too many options.

Website speed and User Experience

User experience takes precedence over everything. Statistics put out scary numbers of how slow loading can make people change their minds. It is a fact that more than 75% of the online customers opt for another website without waiting. 47% will simply abandon your website if it takes more than 2 seconds to open. So, to put it bluntly, you have 2 seconds to give an impressive user experience.

Website speed and SEO

Amongst the hundreds of algorithms that Google uses to determine website rankings, web page loading speed is an important one. Search Engine Optimization can be greatly affected if the site takes more than 3 seconds to load. And 3 seconds can mean “forever” for the user.

What to do?

To improve loading speed, here’s what you can do:

  • Have a clear cut plan for your site layout. Visitor navigation and content are vital aspects to be dealt with.
  • Remove all the cluttering aspects like unnecessary CSS, HTML, Style Sheets and outdated codes.

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