How To Improve Conversion Rate Optimization

Conversion Rate Optimization or CRO is a brilliant factor that allows you to use the existing web traffic to make more money. It effectively eliminates or reduces the amount you spend on advertising and customer acquisition costs or CAC. Here are some brilliant ways to keep the CRO well-honed:

  • Using Conversion Optimization Tools

There are brilliant tools like Survey Any Place, Survey Monkey, Usability Hub, Lucky Orange and Similar Web that will evaluate your website and give you an exact picture of why web traffic is not good. Based on this analysis, the website can be enhanced to optimize the web traffic and conversion rates.

  • Use Lead Capture Forms

Lead Capture forms like Wordstream, Zendesk, Single Grain and Unbound allow you to collect information about your valued customers, (with their permission). This gives you a chance to present your brand as a credible business.

  • Use Explainer Videos

All users love a good video that explains what they are looking for and gives clarifications for any doubts they might have in mind. A landing page with a video can instantly boost conversion rates by nearly 80%.

  • Use Conversion Measurables

Conversion measurables like membership sign-ups, email newsletter subscriptions, and website page views are reliable conversion rate indicators.

CRO Vs Website Traffic : What’s Better?

Advantages of CRO:

  • Investing in improving Conversion Rate Optimization is a wise move as it significantly improves revenue.
  • Another wise move is to find ways to optimize Return of Investment rather than pooling in more precious resources to increase web traffic.
  • Using the existing traffic to increase conversion rates is a brilliant way of saving funds to use for other marketing channels.
  • CRO gives you lots of scope to analyze where you are going wrong. There is plenty of room for improvement.

Advantages of investing in website traffic:

  • For people who have “throw away money” this is a perfect choice. You need not invest in revamping your website or making any changes.
  • There’s less of a risk with money. But if a CRO isn’t done rightly, it can end up doing more damage that good.
  • Since the conversion rates are already well-known , there will only be incremental gains in revenue.

So what’s the verdict?

CRO clearly wins, simply because its the best long-term remedy. But it has to be done right with the right experts, guidance and solutions. CRO improvisation requires a plethora of things, yet they produce good, reliable results. So, go for CRO!