Conversion Rate Optimization or CRO is a brilliant factor that allows you to use the existing web traffic to make more money. It effectively eliminates or reduces the amount you spend on advertising and customer acquisition costs or CAC. Here are some brilliant ways to keep the CRO well-honed:
- Using Conversion Optimization Tools
There are brilliant tools like Survey Any Place, Survey Monkey, Usability Hub, Lucky Orange and Similar Web that will evaluate your website and give you an exact picture of why web traffic is not good. Based on this analysis, the website can be enhanced to optimize the web traffic and conversion rates.
- Use Lead Capture Forms
Lead Capture forms like Wordstream, Zendesk, Single Grain and Unbound allow you to collect information about your valued customers, (with their permission). This gives you a chance to present your brand as a credible business.
- Use Explainer Videos
All users love a good video that explains what they are looking for and gives clarifications for any doubts they might have in mind. A landing page with a video can instantly boost conversion rates by nearly 80%.
- Use Conversion Measurables
Conversion measurables like membership sign-ups, email newsletter subscriptions, and website page views are reliable conversion rate indicators.