Anchor Intelligence: Solutions: Overview

Anchor Intelligence - the source of truth in online advertising

Anchor Intelligence provides our customers with solutions to make the right investments with their advertising and marketing dollars. Whether it’s increasing conversions, improving the quality of publishers in your network, eliminating bad traffic, or pricing your ad inventory based on quality, Anchor's solutions provide action-oriented insights to better monetize your traffic.	The Anchor Intelligence approach is unique in the industry. Our key differentiators include: Real Time Click Scoring: Clearmark integrates with our customers’ existing ad serving, reporting, and billing infrastructure enabling customers to make informed decisions on the fly. Transparent Methodology: We ensure our customers understand and trust our methodology for evaluating traffic quality. Not only do we score traffic but we also provide insight into which factors contributed to each score. Analytical Rigor: Our team is comprised of thought leaders and practitioners in risk assessment and fraud prevention from companies such as Paypal, Visa, and Wells Fargo. Using machine learning techniques, we refine and adapt our models to respond to the changing environment of online fraud… so that you don’t have to. Extensive Forensics on Bad Actors: The Anchor Intelligence network includes the most comprehensive collection of network security intelligence. We monitor malicious activity across the web and leverage this intelligence to detect suspicious actors in our customers' traffic.

ClearMark ClearMark empowers you to identify traffic that has a high probability of converting, as well as traffic that is illegitimate or fraudulent. Using patent pending analytics and data processing techniques, ClearMark, within milliseconds, deconstructs each traffic event and scores it based on hundreds of attributes. By integrating with your existing web servers, billing systems, and reporting systems, ClearMark enables real time decisioning and traffic optimization. ClearMark At A Glance - Integrates directly with existing ad serving infrastructure - Provides real time scoring within milliseconds - Scoring utilizes self-learning models that adapt to the changing environment of online threats - Leverages hundreds of click/impression attributes, as well as the Anchor Reputation Database - Scoring results are fed directly to customers’ billing systems - Reporting API enables integration with customer’s reporting systems - Scores are also presented in the ClearMark Report, a secure online reporting tool ClearMark Reports At A Glance - Dashboard: at a glance view of the most business-critical traffic quality data - Quality Over Time: monitor how the quality of traffic changes over time; drill down into any time period - Reason codes: understand what are the key drivers of quality and fraud in your traffic - Sortable Lists: sort lists of traffic sources to identify best and worst affiliates, publishers, IPs, countries, etc; generate blacklists or premium lists on the fly - Search: find a specific traffic source and use filters to drill down - Filters: filter entire report by a single traffic source to drill down into traffic quality (e.g. by publisher)

ClearMark real time traffic scoring allows you to identify click fraud, traffic scoring, click scoring, identify conversions, traffic quality management, transparency in advertising, illegitimate clicks, click fraud reporting.