Traffic Quality Monitoring: Anchor Intelligence's traffic quality monitoring solutions provide search networks with the ability to assess each click as it happens on their site. A click gets immediately processed using our real time models and matched against our click reputation databases. This determines the quality of that click. Previous behavior, current patterns, and reputation are all factored into the quality score determination. Search networks can integrate click quality scores into reporting and billing systems to provide a granular view of traffic quality, reconcile click counts, and filter out poor quality traffic.
Click Fraud Audit: Anchor Intelligence's click fraud audit provides search networks with a snapshot of the quality of traffic in their network over a given period. This investigation enables search networks to assess the effectiveness of their existing click fraud detection methods and identify gaps in monitoring. Using a sample of data over several months, Anchor Intelligence runs its portfolio of fraud audit tools to measure and report suspicious activity on every click during that period of time. The Audit Report provides various views of fraudulent click activity including trends over time, top categories of fraud, referring sources of fraud, and targeted keywords. The Audit report also provides deep drill downs into specific fraudulent sessions to enable search networks to improve their fraud detection rules and methods.
