WHY CHOOSE ANCHOR?

Anchor Intelligence takes a unique approach to click fraud and traffic quality. Customers like Ask, AdBrite, and LookSmart have chosen Anchor over the competition because we offer:

• Extensive Reputation Database: Anchor Intelligence collects conversion information and uses best-of-breed network security intelligence from across the web, including a private network of spam traps, honeypots, and stealth servers. We leverage this diverse intelligence to identify traffic with a high propensity to convert as well as traffic from suspicious entities.
• Transparent methodology: Throw out the black box! We want our customers to thoroughly understand our methodology in evaluating click quality on their sites. We provide detailed reason codes to ensure that our customers believe in our approach and have confidence in our findings.
• Analytical rigor: Our team is comprised of leading thought leaders and practitioners in risk assessment and fraud prevention from companies such as PayPal, Microsoft, and VeriSign. Moreover, our models continuously evolve over time to reflect the changing nature of fraud.
• Real-time scoring: Unlike other traffic quality solutions, Anchor’s ClearMark works in real-time. As a result, our customers can evaluate the quality of each ad event as it happens.