Overview

Anchor Intelligence's ClearMark product suite

Anchor Intelligence supplies you with solutions to make the right investments with your advertising and marketing dollars. Whether it’s increasing conversions, optimizing keyword bids, eliminating unwanted traffic, or pricing/purchasing your ad inventory based on quality, Anchor’s ClearMark product suite provides action-oriented insights to help you better monetize your traffic.

Anchor offers two solutions for your business: ClearMark for Traffic and ClearMark for Keywords.

Case Study: AdEngage/Technorati

After evaluating multiple solutions, AdEngage selected Anchor Intelligence to manage its ad traffic and systematically fight click fraud. Check out the case study to learn how Anchor helped AdEngage decrease non-billable click volume by 20 percentage points.

Report: “Anatomy of a Fraudster”

Check out Anchor Intelligence’s “Anatomy of a Fraudster” report to learn more about click fraud, its perpetrators, and tips for self-detection.

FIND QUALITY IN SYNDICATION

With more than 400 ad networks out there, it has become increasingly challenging to know precisely where your customers’ ads are being served. Ad networks frequently syndicate inventory to one another and create a daisy chain of redirects before an ad is actually served to an end user. As a result, traffic quality has deteriorated. Ad networks no longer have visibility into which sites serve the ad and instead, rely on account numbers or labels generated by their partners to distinguish their traffic sources.

Anchor Intelligence has worked with multiple ad networks in the syndicated advertising space to improve their traffic quality and remove poor quality publishers from these networks. By analyzing each ad event as it happens, Anchor provides a lens of transparency in an otherwise opaque system.

Anchor Intelligence: Traffic Quality Solutions

The leading traffic quality solutions provider

Overview

Case Study: AdEngage/Technorati

Report: “Anatomy of a Fraudster”

FIND QUALITY IN SYNDICATION

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