ClearMark for Keywords

Anchor Intelligence's ClearMark product suite

ClearMark for Keywords, Anchor’s predictive keyword scoring system, scores keywords based on their expected value, enabling you to match your bids to the predicted value of each keyword. ClearMark for Keywords uses all available information within the Anchor network—not just conversion data—enabling you to optimize head and belly keywords, as well as long-tail and “cold start” keywords for which historical conversions are rare. By leveraging data that have historically been unavailable to search marketers, ClearMark for Keywords helps you tap into keywords that have the highest unrecognized potential to ultimately enhance your bid strategy and drive improved performance.

ClearMark for Keywords:

Provides daily keyword scoring to facilitate regular keyword bid adjustments
Leverages the Anchor Reputation Database, as well as hundreds of other keyword attributes
Utilizes machine-learning models that adapt to the evolving e-commerce environment
Integrates seamlessly with your bid management system
Presents results through a secure and dynamic online reporting interface

To be considered for an exclusive beta test of ClearMark for Keywords system, please click here and fill out the form to be placed on our waiting list and to learn more about Anchor Intelligence.

Case Study: AdEngage/Technorati

After evaluating multiple solutions, AdEngage selected Anchor Intelligence to manage its ad traffic and systematically fight click fraud. Check out the case study to learn how Anchor helped AdEngage decrease non-billable click volume by 20 percentage points.

Report: Traffic Quality Report

Check out the “Anchor Intelligence Traffic Quality Report: 2009 Year in Review” to see Anchor’s click fraud and traffic quality statistics throughout 2009.

SAFEGUARD AGAINST MALVERTISING

Malvertising—the use of online advertising to install malware—has become an increasingly popular distribution vector for fraudsters. They use malware to steal users’ personal data, such as login credentials and credit card information, and/or to compromise users’ machines to host contraband data, engage in distributed denial of service attacks, and perpetrate click fraud.

Syndication—a common practice, which allows ad networks to sell their inventory to one or more other ad networks—forces networks to rely on one another to screen and remove malicious ads. So if an attacker successfully places a malvertisement in one network, that ad may be routed to a different ad network and reach yet more publisher sites. By analyzing each ad event as it happens, Anchor helps syndication networks identify and remove malvertisements before they can turn innocent users into unsuspecting victims.

Anchor Intelligence: Traffic Quality Solutions

The leading traffic quality solutions provider