Solutions for Advertisers and Agencies

Anchor Intelligence gives advertisers the tools they need to attract the most qualified users to their sites while preventing low quality and fraudulent users from consuming ad spend.

To integrate with ClearMark, Anchor's real-time traffic scoring system, you can add HTML code at the bottom of your pages to communicate through any of the following methods: remote JavaScript, local JavaScript, simple Pixel, Pixel with JavaScript cache-busting, and Flash. Once the code is implemented, click data is sent directly to ClearMark each time an ad is clicked on. ClearMark then analyzes that click according to several factors to determine its score. Methods of analysis used by Anchor include behavioral analysis, reputational analysis, distributional analysis, associational analysis, anomaly detection, network policy violations, and fraud signature matching.

Choose one of the following solutions to learn more about how Anchor can help you.

Traffic Quality Monitoring
ClearMark for Traffic, Anchor's real-time traffic scoring system, helps you define and acquire legitimate users to your websites.
Publisher and Affiliate Reporting
You can make smarter decisions about where you put your ads using Anchor Intelligence's publisher and affiliate reporting tools.
Keyword Scoring
Improve your keyword targeting decisions with Anchor Intelligence's keyword scoring solution.

Report: “Anatomy of a Fraudster”

Check out Anchor Intelligence’s “Anatomy of a Fraudster” report to learn more about click fraud, its perpetrators, and tips for self-detection.

Click Fraud Glossary

Anchor Intelligence has compiled a glossary of key terminology related to click fraud. Learn more about the motivations behind click fraud, the tools with which it is carried out, and its impact on online advertising at both micro and macro levels.

STAYING UNDER THE RADAR

Advertisers believe there is a click fraud problem, but many do not know how to prioritize click fraud investigations relative to their other marketing initiatives. Investigations require a significant investment of time and resources, and the impact of click fraud is difficult to quantify. As a result, advertisers generally wait until there are blatant indications of click fraud attacks before scrutinizing their data. For example, Anchor Intelligence customers have indicated that click fraud appeared on their radar only after they noticed a sudden spike in traffic for a given ad campaign while conversions rates dropped during the same time period.

Not surprisingly, Anchor Intelligence traffic quality assessments have shown that for many advertisers, the rate of suspicious activity tends to be constant over time, and the suspicious activity tends to be hidden underneath some legitimate activity, allowing fraudsters to conform to typical traffic patterns over the long term. Without Anchor’s traffic quality monitoring, suspicious clicks manage to stay under the radar.

Anchor Intelligence: Traffic Quality Solutions

The leading traffic quality solutions provider