Solutions for Advertisers and Agencies

Today’s search marketers bid on keywords using a combination of art and science. However, the dynamic nature of the search marketing landscape, the sheer volume of keywords in need of management, and the scarcity of available performance data make keyword bid optimization challenging and inefficient. Because conversion data is noisy—particularly for belly, tail, and cold-start terms—search marketers are left making inefficient spending decisions for a large portion of their keyword portfolio.

Anchor Intelligence recognizes that conversion information is just a small fraction of the universe of data that actually influences performance. ClearMark for Keywords allows you to complement your conversion data with traffic quality insights derived from Anchor Intelligence’s network of ad network, search network, and advertiser/agency customers to improve your bid strategies for belly, tail, and cold-start keywords.

Say you have thousands of long-tail keywords that get dozens of clicks per day but no conversion events. How can you differentiate between these keywords to determine their relative value? ClearMark for Keywords identifies which of these keywords generate high quality traffic and merit increases in ad spend.

ClearMark for Keywords is an intelligence layer that integrates directly with your current bid management solution, be it in-house or with a third party. It uses traffic quality observations to output bid adjustment values for each keyword to help you reallocate and optimize your ad spend. This system is designed to identify keywords that are likely to generate the greatest returns in the long run. Anchor customers have experienced a 10-20% lift in ROI on average after integrating ClearMark.