WHAT IS CLICK FRAUD?

Anchor Intelligence defines click fraud as the production of clicks or impressions with malicious intent that have no economic value to the advertiser. Although advertisers know click fraud is an issue, many do not know how to prioritize click fraud investigations relative to optimizing their existing marketing initiatives. Because the significance of click fraud is difficult to quantify, advertisers generally wait until there are blatant indications of click fraud attacks before investigating. Anchor Intelligence customers have indicated that click fraud appeared on their radar only after they noticed a sudden spike in traffic for a given ad campaign while conversions rates dropped during the same time period.

Not surprisingly, Anchor Intelligence traffic quality assessments have shown that for many advertisers, the rate of suspicious activity tends to be constant over time, allowing fraudsters to conform to typical traffic patterns over the long term. Without Anchor’s traffic quality monitoring, suspicious clicks manage to stay under the radar. How much undetected click fraud are you paying for?