“Anatomy of a Fraudster” report

The Anchor Intelligence report, "Anatomy of a Fraudster," examines click fraud and the fraudsters behind malicious clicks. It includes a description of click fraud and the reasons for its increasing prevalence. It also provides an overview of the tools fraudsters leverage in order to successfully perpetrate click fraud. Additionally, this report introduces four of the most common fraudster profiles encountered by Anchor Intelligence, ranging in levels of sophistication. Finally, Anchor offers a series of recommendations to members of the online advertising industry to help them identify click fraud and prevent it from consuming ad spend. This report, released January 12, 2009, is now available.

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Case Study: AdEngage/Technorati

After evaluating multiple solutions, AdEngage selected Anchor Intelligence to manage its ad traffic and systematically fight click fraud. Check out the case study to learn how Anchor helped AdEngage decrease non-billable click volume by 20 percentage points.

Report: “Anatomy of a Fraudster”

Check out Anchor Intelligence’s “Anatomy of a Fraudster” report to learn more about click fraud, its perpetrators, and tips for self-detection.

FIND QUALITY IN SYNDICATION

With more than 400 ad networks out there, it has become increasingly challenging to know precisely where your customers’ ads are being served. Ad networks frequently syndicate inventory to one another and create a daisy chain of redirects before an ad is actually served to an end user. As a result, traffic quality has deteriorated. Ad networks no longer have visibility into which sites serve the ad and instead, rely on account numbers or labels generated by their partners to distinguish their traffic sources.

Anchor Intelligence has worked with multiple ad networks in the syndicated advertising space to improve their traffic quality and remove poor quality publishers from these networks. By analyzing each ad event as it happens, Anchor provides a lens of transparency in an otherwise opaque system.

Anchor Intelligence: Traffic Quality Solutions

The leading traffic quality solutions provider