New Fraudwall CEO Takes on Web Ads
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June 29, 2010
LookSmart and Anchor Intelligence - A Match Made in PPC Heaven
By Kaley Dobson
Traffic quality is an issue that we have been committed to for years. We constantly strive to improve the quality of our network - we’re relentless about it… -
June 04, 2010
Microsoft to Shut Down Bing Cashback
By Nancy Gohring
Microsoft plans to shut down Bing Cashback, the service that offered online shoppers cash rebates for buying products after searching for them on Bing… -
June 3, 2010
Suit Against Google Highlights Surge in Click Fraud
By David Ward
In the first click fraud lawsuit to be filed against Google in years, a Seattle locksmith has claimed the search giant charged it for paid-search clicks allegedly made by… -
May 26, 2010
Anchor Intelligence Scores High In Traffic Generation And Overall Performance
By Liva Judic
Watch that space. Anchor Intelligence, the provider of traffic quality solutions, is a gem to keep an eye on in the future. First… -
May 26, 2010
Firms tackle virus-laden Web sites, ads
By Elinor Mills
Advertising networks are anxious to find such solutions to the malware problem because malvertising hurts the entire industry, said Richard Sim… -
May 20, 2010
Microsoft Sues Over ‘Click Laundering’
By Amy Radil
Microsoft attorneys say they’re trying to make the Internet safer, and more dependable, for online advertising. To that end, the company has filed two federal lawsuits in Seattle over a… -
May 20, 2010
Microsoft’s Alleged ‘Click Launderers’ Maintain Innocence
By Nancy Gohring
Beta customers named in two click fraud lawsuits Microsoft filed this week maintain their innocence, and both say they assisted the software giant in investigating… -
May 20, 2010
Microsoft targeting click fraud scammers
By Byron Acohido
Microsoft’s Digital Crimes Unit, a crack team of 15 attorneys and forensic investigators experienced at tracking down software pirates and virus writers, has a new target: click fraud scammers… -
May 19, 2010
Microsoft: ‘Click launderers,’ we’ll sue your pants off
By Nick Eaton
OK, so here’s the deal with those Microsoft online-advertising lawsuits I reported Tuesday. Microsoft investigators have uncovered a new form of click fraud that the company… -
May 18, 2010
Maximizing PPC Budgets Using Alternative Search Engines
By Richard K. Khan
When building out a successful campaign on the major search engines, there often comes a time when the influx of traffic hits a… -
May 5, 2010
Click Fraud Reaches Historic High: 6 Ways to Prevent It
By Heather Fletcher
Marketers in the U.S. may wonder what in the world bauxite mining efforts in Vietnam have to do with their online efforts. Plenty, according to a new click fraud… -
April 29, 2010
Burst, Anchor partnership improves click rate
By Kristina Knight
No one wants to deal with click fraud. Not advertisers and certainly not advertising networks. To help improve their click scores and make it more difficult for fraudulent clicks to get through… -
April 26, 2010
Cybercriminals increase Internet advertising click fraud
By Byron Acohido
Click fraud is on the rise, as cybergangs step up the use of infected PCs to divert advertising dollars into their hands. In the first three months of this year… -
April 20, 2010
Anchor Intelligence CEO Miller On New Search Product And Audience Targeting
By John Ebbert
Last week, Anchor Intelligence announced its new “Clearmark For Keywords” product for search marketers, “a predictive, keyword bid optimization system.” -
April 15, 2010
Media Motion: Brand.net, R/GA, and The Huffington Post
By Gretchen Hyman
Anchor Intelligence is slated to roll out its latest product, ClearMark for Keywords. The system is designed to predict the value of each keyword… -
April 14, 2010
eBay Taps Anchor’s Predictive Keyword Bid Tool
By Laurie Sullivan
Anchor Intelligence officially launches ClearMark for Keywords with eBay at its side. The auction marketplace will rely on the keyword bid optimization tool… -
April 14, 2010
eBay signs on for Anchor Intelligence’s keyword bidding system
By Kristina Knight
A new tool is out from Anchor Intelligence that should help third party sellers - those using platforms such as eBay - maximize their revenue. The platform… -
April 9, 2010
Reports: Click Fraud continues to be a growing problem
By Kristina Knight
Today Anchor Intelligence is releasing their Q1 2010 report, which shows an attempted click fraud rate of 29%, an increase of more than 30% year over year… -
April 8, 2010
Click Fraud In Social Networks Eases, But Rises To Highs Overall
By Laurie Sullivan
Click fraud has become less of a burden for companies that advertise in social networks, but overall the problem reached record highs in the first quarter… -
April 8, 2010
34% increase recorded in the attempted click fraud rate!
By Anonymous
A new report from Anchor Intelligence showed that in the first quarter of 2010 the volume of the average attempted click fraud rate jumped from 25.7% to 29.2%... -
April 8, 2010
Report: Click Fraud Rate At Highest Rate
By Barry Schwartz
Anchor Intelligence released their click fraud report today, reporting that click fraud has reached an all time high. The “Attempted Click Fraud” rate rose 13.4%... -
April 8, 2010
Attempted Click Fraud Rate Surges In Q1
By Mike Sachoff
In the first quarter of 2010 the average attempted click fraud rate increased from 25.7 percent in Q4 2009 to 29. 2 percent in Q1 2010… -
February 25, 2010
Tier 2 Networks—How To Ensure You Are Getting Quality Traffic
By Kaley Dobson
New ad networks are popping up all the time. Some of them have earned a negative reputation as providers who deliver poor… -
February 23, 2010
Mapping Out The Non-Proprietary Search Space: Part III
By Gill Brown
As this series on the non-proprietary search market comes to a close, hopefully we have shed some valuable light on the broader search advertising industry… -
February 9, 2010
Keyword bid optimization is next for Anchor Intelligence
By Kristina Knight
Traffic quality solution provider Anchor Intelligence is set to launch a new phase in optimization: the keyword optimization system… -
February 9, 2010
How Much Are Keywords Really Worth?
By Laurie Sullivan
For years marketers have tried to determine the correct budget to allocate for keywords by estimating the revenue each would generate. Now Anchor… -
February 9, 2010
Anchor Intelligence Presents Keyword Revenue Estimates
By Gavin Dunaway
Search marketers, you can finally remove the telephone psychic from the payroll. By analyzing keyword data across the Anchor Intelligence network, ClearMark… -
January 24, 2010
In Clicks on Ads, the Sound of Fraud
By Alex Mindlin
In 2009, when an online ad was clicked by a computer in Vietnam, the odds were nearly even that the click was fraudulent… -
January 21, 2010
Click Fraud Gets More Elaborate with ‘Real’ Purchases
By Anonymous
A Harvard Business School professor has identified a new breed of click fraud that not only simulates clicks on a Google ad - but also seemingly generates a ‘real’ customer purchase… -
January 20, 2010
The Year And Holidays In Click Fraud
By Gavin Dunaway
Two new reports out suggest that click fraud is still rampant; however, one company saw a surprisingly low percentage over the normally flagrant holiday… -
January 20, 2010
Click Fraud Increases in Q4 2009
By Nathania Johnson
Both Anchor Intelligence and Click Forensics released their quarterly click fraud reports this week. Each report showed the click fraud… -
January 20, 2010
Click fraud rate soared in fourth quarter
By Anonymous
According to a new report from Anchor Intelligence, click fraud rate surged during the fourth quarter of 2009. Thus, it was… -
January 20, 2010
Every Fourth Click
By John Ebbert
In “Anchor Intelligence Traffic Quality Report: 2009 Year in Review”, AI says that click fraud jumped to 25.7% in Q4… -
January 19, 2010
2010 Search Predictions: The Experts Weigh In
By Nathania Johnson
Every January, journalists, bloggers and other industry folk take to their respective blogs and publications to predict what may happen in the New Year… -
January 19, 2010
Recession generates big spike in click fraud rate
By Dave Porter
Attempted click fraud soared in the fourth quarter by close to 40% over third quarter rates of 18.6% to 25.7% in the fourth quarter… -
January 19, 2010
Click Fraud Rate Spikes In Q4
By Mike Sachoff
The average attempted click fraud rate increased from 18.6 percent in the third quarter of 2009, to 25.7 percent in the fourth quarter… -
January 19, 2010
One in Four Clicks “Bogus” Says Anchor Intelligence Report
By Peter A. Prestipino
So what’s up with click fraud these days? A lot and none of it’s good. Anchor Intelligence released its “Traffic Quality Report: 2009… -
January 11, 2010
Expert: Fraudsters Pull Tricks With Google Ads
By Jeremy Kirk
Companies such as Continental Airlines rely on Internet advertising from Google to deliver customers to their Web site. It constitutes essential marketing… -
December 17, 2009
Anchor Intelligence to score traffic for Affinity
By Kristina Knight
As advertising networks look ahead to 2010 many are looking at bettering the traffic to publisher and branded websites. The key to bettering traffic… -
December 15, 2009
Industry Roundup
By Gavin Dunaway
Text-based advertising network has chosen Anchor Intelligence’s ClearMark software to score traffic within its network… -
November 19, 2009
Execs & Accounts: Sapient, R/GA, Organic
By ClickZ News Staff
Oodle taps Anchor Intelligence to evaluate classifieds. Oodle will use Anchor Intelligence’s ClearMark… -
November 19, 2009
Anchor Intelligence, Oodle partner for classified traffic solution
By Kristina Knight
A new partnership between metrics firm Anchor Intelligence and fraud detection unit Oodle could help marketers in the social space… -
November 18, 2009
Oodle Partners With Anchor Intelligence [Click Fraud]
By Peter A. Prestipino
Who knew classifieds weren’t immune from click fraud? Traffic quality solution provider Anchor Intelligence will now be providing traffic scoring… -
October 30, 2009
Anchor Weighs in on Click Fraud
By Jordan McCollum
Anchor Intelligence has just released its Q3 09 click fraud data—and it’s down, contrary to what Click Forensics reported for the same period… -
October 30, 2009
Anchor Intelligence Reports Decline in Click Fraud, Identifies New Hotspots
By Nathania Johnson
Anchor Intelligence has released its click fraud report for the third quarter of 2009. It paints a different picture than… -
October 30, 2009
Turn Says RTB Working In Initial Tests; X+1 Flying Delta; Bartz Talks To Analysts…
By John Ebbert
Anchor Intelligence says that according its data, click fraud declined in the third quarter of 2009 to 18.6 percent from 22.9 percent in Q2… -
October 28, 2009
New click fraud hotspots identified
By Kristina Knight
A new click fraud report is out indicating that fraudulent click traffic may be originating in new places, creating more trouble for marketers and publishers… -
October 28, 2009
Quick hits: Pay for content? Never!
By Gavin Dunaway
Bad news for print publishers crossing their fingers that pay plans for online content will save the industry—only 16.5% of respondents to a survey… -
October 28, 2009
Average Click Fraud Rate Dips In Q3
By Mike Sachoff
The average attempted click fraud rate fell from 22.9 percent in Q2 to 18.6 percent in Q3, a decrease of almost 19 percent, according to a new report from Anchor Intelligence… -
October 19, 2009
Avoiding Video Network Pitfalls
By Eric Franchi
The news over the past few weeks has been interesting, to say the least, when it comes to ad networks and those who work with them… -
October 15, 2009
Malicious Banners: What’s Old Is New Again
By Zachary Rodgers
The recent alarm about malicious display ads began slowly, but has rapidly gained steam… -
October 15, 2009
Anchor Intelligence offers chills with browser highjacking experience
By Gavin Dunaway
The faint of heart best click away. Just in time for Halloween (as well as Cyber Security Awareness Month), Anchor Intelligence… -
October 15, 2009
Internet Marketing 101: What to look for in a malware attack
By Kristina Knight
Are you and your customers really safe from the botnets delivering malware, from phishing attacks and other fraudsters? The fact is… -
October 14, 2009
Botnet Attack Spreads Virus Through Twittersphere
By Laurie Sullivan
The Twittersphere came under a phishing attack Wednesday that sent direct messages to Twitterers. The messages, which appear to be sent by a follower… -
October 14, 2009
Taking a bite out of cyber crime
By Gavin Dunaway
Deep within the Shanghai Technology Institute and other Chinese technical universities, criminal plots were brewing… -
October 14, 2009
Living In the Real World
By Jarvis Coffin
The Wall Street Journal ran a story yesterday about a certain kind of advertising fraud online wherein rogue publishers will fabricate impressions… -
October 13, 2009
It’s 10 P.M.: Do You Know Where Your Online Ads Are?
By Emily Steel
Click fraud, in which a person or automated computer program clicks on ads repeatedly to make them seem more effective than they are… -
October 12, 2009
World’s largest click fraud ring shut down
By Rich Cherecwich
A massive click fraud operation, believed to be the largest ever uncovered, has been effectively shut down… -
October 12, 2009
Massive click fraud ring detected and eliminated
By Helen Leggatt
The largest click fraud ring ever discovered has been detected and eliminated by Anchor Intelligence, saving advertisers millions of dollars… -
October 12, 2009
Web Ads Hidden Under Cloak of Invisibility
By Emily Steel
Kraft Foods, Greyhound Lines and Capital One Financial have bought some strange ads on the Internet lately… -
October 11, 2009
Multi-million dollar Chinese click fraud ring broken
By Dave Porter
A multi-million dollar click fraud ring operating out of Singapore has been broken, thanks to Anchor Intelligence… -
October 9, 2009
$3 Million In Click Fraud Over Two Weeks? Just The Beginning
By Rosa Golijan
A recently disbanded click fraud ring in China racked up $3 million worth of clicks in two weeks. $3 million that we’re aware of… -
October 9, 2009
Massive Click Fraud Ring Shut Down
By Mike Sachoff
One of the largest click fraud rings ever detected, originating from China, has been shut down by click fraud monitoring firm Anchor Intelligence… -
October 9, 2009
Click fraud gets more sophisticated
By Daniel Farey-Jones
The growing sophistication of click fraud has been highlighted with the discoveries of a 1,000 member-strong click fraud ring in China… -
October 8, 2009
The Evolution Of Click Fraud: Massive Chinese Operation DormRing1 Uncovered
By Erick Schonfeld
As long as advertisers pay for clicks, there will be click fraud. And the more people combat it, the more sophisticated the attacks become… -
September 11, 2009
Media Motion: NBC Everywhere, Greystripe, Transpera
By Gretchen Hyman
Anchor Intelligence, a provider of traffic quality solutions, announced that it is launching the first-ever domain-level TQ management system… -
September 8, 2009
Nielsen On Ad Spending In 2009; Peanut Butter For AOL…
By John Ebbert
Anchor Intelligence announced last week that it’s offering a solution to help publishers and ad networks by scoring the traffic they send to Yahoo!... -
August 17, 2009
Comscore or Quantcast As The New Nielsen?; The Irksome OPA; Social Media Getting $8 Display Ad CPMs
By John Ebbert
In Online Strategies Magazine, Richard Sim of Anchor Intelligence delivers his thoughts on how the media business is evolving to a real-time marketplace… -
August 14, 2009
Transitioning from click-fraud detection to traffic-quality assessment
By Richard Sim
Online advertising - a medium where a tremendous amount of data is readily available and performance can often be measured down to the penny for a given ad - is on the verge of a revolutionary shift… -
July 23, 2009
Click Fraud’s New Asian Connection
By Andy Greenberg
A note of caution to online advertisers: That flood of Web users seemingly based in Vietnam may not simply be the result of a vibrant emerging economy coming online… -
July 23, 2009
Sure, The U.S. Has A Lot Of Click Fraud, But At Least We’re Not Vietnam
By MG Siegler
When it comes to ad clicks, Anchor Intelligence says it has more data than anyone this side of Google and Yahoo. And so when they release a report for the first time… -
July 16, 2009
Burst Media, Anchor Intelligence partner against click fraud
By Kristina Knight
A new partnership between two big names in the online marketplace should give both publishers and marketers a bit more peace of mind… -
July 15, 2009
Ad Agencies Fighting Click Fraud
By Peter A. Prestipino
No one is immune from the recession. When advertisers cut back by spending less it impacts everyone - even those perpetuating click fraud. Agencies, whose margins are slim enough… -
July 15, 2009
Industry partnerships and new offerings
By Edward Barrera
Burst Media, an online media and technology company, has announced a partnership with Anchor Intelligence, a click fraud and traffic quality company… -
June 30, 2009
What social click fraud means for marketers
By Kristina Knight
Word is out that Facebook’s marketing arm could be a problem for marketers. Earlier this year the social network announced it would hit $550 million in revenue… -
June 17, 2009
Anchor Intelligence CEO Miller Sees More Fraud Occuring In Clicks Than Impressions
By AdExchanger
In the past two quarters, we’ve seen the number of inbound inquiries into Anchor Intelligence increase by more than 400%. Market conditions are forcing advertisers to scrutinize… -
June 17, 2009
Click fraud threatens Web advertising
By SearchSecurity.com
Click fraud is threatening online advertising, according to experts. This week, Anchor Intelligence lead scientist Daniel Walling and Richard Sim talk about how fraudsters are getting more sophisticated… -
June 12, 2009
Click Fraud; Minimized by Monitoring - Anchor Intelligence
By Peter Prestipino
Despite being a serious threat, click-fraud didn’t really diminish the value in and growth of paid search marketing. That’s not to say that click fraud does not remain a major issue… -
June 10, 2009
Anchor Intelligence launches click fraud alerts
By Kristina Knight
Afraid of click fraud? There is a new tool to help marketers better monitor clicks. Anchor Intelligence has launched ClearMark Alerts as part of… -
June 9, 2009
Anchor Intelligence offers real-time click fraud alerts
By Christoper Hosford
Web traffic quality company Anchor Intelligence has released a traffic-monitoring alert product that provides automated e-mail notification to users when the invalid rate…
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June 2, 2009
The Click Fraud Arms Race
By Ken MillerAd networks and search engines face challenging conditions when dealing with click fraud, the practice of generating clicks or impressions that have no economic value…
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April 9, 2009
Companies That Fight Click Fraud Enjoy the Downturn
By Jessica E. Vascellaro
Many things are down during the recession. But there’s a boom in click fraud, the tricks used to make online ads seem more effective than they are. And companies that police the practice are seeing fresh business… -
April 9, 2009
Ask Partners With Anchor Intelligence To Stop Fraudsters And Optimize Ad Serving
By Michael Arrington
The downturn in the economy is apparently leading more than the usual number of ambitious click-fraudsters to try their luck. And that’s causing ad networks to think a lot more about click fraud… -
April 9, 2009
Ask.com, Anchor Intelligence Partner for Search Ad Solution
By Kristina Knight
IAC search engine Ask.com has partnered with metrics firm Anchor Intelligence for an advertising measurement solution. The partnership will see Anchor Intelligence providing Ask.com with the ability to reduce non-billable traffic… -
April 9, 2009
Ask.com Taps Anchor Intelligence for Click Fraud Reduction
By Nathania Johnson
Ask.com has selected Anchor Intelligence to assist in reducing click fraud. Anchor Intelligence says it uses network security intelligence to identify fraud. Such methods include spam traps, honeypots, and stealth servers… -
April 9, 2009
Ask.com Now Scoring Ad Clicks Through Third Party
By Mary Elizabeth Hurn
Ask.com will now score all of its paid search clicks using Anchor Intelligence’s ClearMark software. This is the first time Anchor has partnered with a major search engine. The move is part of an effort to keep Ask’s advertisers from paying for fraudulent clicks… -
April 9, 2009
Ask.com Taps Anchor Intelligence for Click Fraud Reduction
By Nathania Johnson
Ask.com has selected Anchor Intelligence to assist in reducing click fraud. Anchor Intelligence says it uses network security intelligence to identify fraud… -
March 20, 2009
Traffic Report: LookSmart Puts Priority on Quality Network
By Michael Schoen
This week, LookSmart announced a partnership with traffic quality solutions provider Anchor Intelligence. By licensing Anchor Intelligence’s real-time traffic scoring system, ClearMark, LookSmart can further reduce its advertisers’ exposure to illegitimate or fraudulent traffic… -
March 18, 2009
LookSmart Partners With Anchor Intelligence to Measure Click Validity
By Mary Elizabeth Hurn
Search ad network LookSmart has formed a partnership with Anchor Intelligence, which monitors online traffic quality. Under the partnership, all clicks generated by LookSmart and its clients will be now be scored by Anchor’s ClearMark… -
January 13, 2009
Anchor’s Fraud Detection Confronts Hackers
By Laurie Sullivan
Anchor Intelligence next month will begin testing a platform that rates Web sites in publisher networks. The platform will tell advertisers, ad networks, and search engines whether the sites generate good, poor, or fraudulent traffic… -
December 23, 2008
Ad Cuts, Mass Market, Click Fraud, and Couponing
By Edward Barrera
Predictions about next year from Jim Sterne, Jaffer Ali, Ken Miller, and Dave Hendricks. “Advertising cuts will come in various flavors this year. Some will simply cut across the board, some will cut based on gut, and some based on internal politics… -
December 17, 2008
10 Tips for Shutting Down Online Swindlers
By Ken Miller
Internet fraudsters tend to step up their activities during the busy holiday season. Follow these steps to prevent shady activity from stealing your valuable ad dollars… -
December 10, 2008
How to Enter the Era of Transparency
By Tim Hanlon
Tim Hanlon of VivaKi Ventures discusses in his Keynote at the iMedia Agency Summit the need for more accountable data in a world where advertisers pay only for success… -
November 18, 2008
Click Fraud To Shape Ad Decisions in 2009
By Ken Miller
We are in the midst of a transition in online advertising that may not be fully appreciated for another year. As financial fears and uncertainty pervade Wall Street, and once-high-flying Internet darlings struggle to stay relevant… -
September 23, 2008
Say ‘No Thanks’ To Thank You Clicks
By Ken Miller
Recently, Seth Godin suggested that readers who like the content of a site should click on an ad, hosted by that site, to show their appreciation. This begs the question, “Are ‘thank you’ clicks valid, or are they fraudulent?”... -
September 14, 2008
Click Fraud—Beyond IP Blacklisting—Interview with Ken Miller
By Web Pro Minute
For today’s podcast I have the pleasure to be interviewing Ken Miller, Anchor Intelligence CEO. Anchor Intelligence is a solution provider for Click Fraud. Click fraud as you know is the dark side of online advertising… -
September 13, 2008
Ron Conway: More Reasons to Go All Angel
By Carleen Hawn
Lately we’ve been discussing the many reasons why taking smaller, angel-sized investments instead of larger venture capital stakes often makes more sense for startups in a wobbly, exit-bereft market like the current one… -
August 21, 2008
IP Blacklisting doesn’t stop click fraud
By Kristina Knight
Blacklisting may be a good solution when it comes to email marking but the same cannot be said for paid search or display ad campaigns. A new report indicates that IP blacklisting isn’t a good solution for click fraud… -
August 19, 2008
Blacklisting IP addresses is not a solution
By Ellen Keohane
Internet protocol (IP) address blacklisting is not a solid solution for click fraud, according to new research by Anchor Intelligence. “It’s a very complex problem,” Ken Miller, CEO and co-founder of Anchor Intelligence, said… -
June 24, 2008
To Catch a Thief: Talking Fraud with Ken Miller
By Connie Loizos
For seven years, Ken Miller was responsible for risk and fraud management at PayPal. Today, Miller is CEO of 19-month-old Anchor Intelligence in Mountain View, a third party to about 50 or so ad networks…
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