Solutions for Search Engines

Anchor Intelligence provides tools for search engines to improve advertiser ROI, optimize revenue from partner networks, and improve ad targeting.

ClearMark, Anchor's real-time traffic scoring system, sits between the ad servers and the billing/reporting systems for search engines. For each ad click or impression, data is immediately transmitted to ClearMark, which then analyzes that traffic event according to several factors to determine its quality score. Methods of analysis used by Anchor include behavioral analysis, reputational analysis, distributional analysis, associational analysis, anomaly detection, fraud signature matching, and network policy violations.

Choose one of the following solutions to learn more about how Anchor can help you.

Traffic Quality Monitoring
ClearMark for Traffic, Anchor's real-time traffic quality solution, scores each click or impression as it happens to help you differentiate the good traffic from the bad across both paid placements and organic results.
Quality Based Pricing
Anchor Intelligence's quality-based pricing solutions allow you to tier your pricing based on predictors of conversion.
Publisher Site Reporting
ClearMark for Sites enables you to quickly identify the best and worst traffic sources among your inventory of publishers in order to maintain a high standard for your ad placements.
Publisher Site Vetting
Anchor Intelligence's site quality solution, ClearMark for Sites, allows you to measure the quality of publishers entering your network...before they begin displaying ads.

Click Fraud Glossary

Anchor Intelligence has compiled a glossary of key terminology related to click fraud. Learn more about the motivations behind click fraud, the tools with which it is carried out, and its impact on online advertising at both micro and macro levels.

Report: Traffic Quality Report

Check out the “Anchor Intelligence Traffic Quality Report: 2009 Year in Review” to see Anchor’s click fraud and traffic quality statistics throughout 2009.

WHY CHOOSE ANCHOR?

Anchor Intelligence takes a unique approach to click fraud and traffic quality. Customers like Ask, AdBrite, and LookSmart have chosen Anchor over the competition because we offer:

Extensive Reputation Database: Anchor Intelligence collects conversion information and uses best-of-breed network security intelligence from across the web, including a private network of spam traps, honeypots, and stealth servers. We leverage this diverse intelligence to identify traffic with a high propensity to convert as well as traffic from suspicious entities.
Transparent methodology: Throw out the black box! We want our customers to thoroughly understand our methodology in evaluating click quality on their sites. We provide detailed reason codes to ensure that our customers believe in our approach and have confidence in our findings.
Analytical rigor: Our team is comprised of leading thought leaders and practitioners in risk assessment and fraud prevention from companies such as PayPal, Microsoft, and VeriSign. Moreover, our models continuously evolve over time to reflect the changing nature of fraud.
Real-time scoring: Unlike other traffic quality solutions, Anchor’s ClearMark works in real-time. As a result, our customers can evaluate the quality of each ad event as it happens.

Anchor Intelligence: Traffic Quality Solutions