Traffic Quality Monitoring

Traffic Quality Monitoring

ClearMark for Traffic, Anchor’s real-time traffic quality solution, scores each click or impression as it happens to help you differentiate the good traffic from the bad across both paid placements and organic results. Anchor’s models leverage information about prior behavior, recurring patterns, and reputation to calculate a quality score for each click. You can assimilate ClearMark for Traffic’s traffic quality scores into your current billing and reporting systems to gain an in-depth view of quality across your entire network; if you prefer, you can leverage Anchor’s online reporting interface to visualize the quality of your organic and paid traffic from a variety of angles. The ClearMark for Traffic reporting interface even shares reason codes to help you understand the rationale behind each score. Anchor’s transparent intelligence gives you the means to improve both your advertisers’ and your users’ experience.

Click Fraud Glossary

Anchor Intelligence has compiled a glossary of key terminology related to click fraud. Learn more about the motivations behind click fraud, the tools with which it is carried out, and its impact on online advertising at both micro and macro levels.

Report: Traffic Quality Report

Check out the “Anchor Intelligence Traffic Quality Report: 2009 Year in Review” to see Anchor’s click fraud and traffic quality statistics throughout 2009.

WHY CHOOSE ANCHOR?

Anchor Intelligence takes a unique approach to click fraud and traffic quality. Customers like Ask, AdBrite, and LookSmart have chosen Anchor over the competition because we offer:

Extensive Reputation Database: Anchor Intelligence collects conversion information and uses best-of-breed network security intelligence from across the web, including a private network of spam traps, honeypots, and stealth servers. We leverage this diverse intelligence to identify traffic with a high propensity to convert as well as traffic from suspicious entities.
Transparent methodology: Throw out the black box! We want our customers to thoroughly understand our methodology in evaluating click quality on their sites. We provide detailed reason codes to ensure that our customers believe in our approach and have confidence in our findings.
Analytical rigor: Our team is comprised of leading thought leaders and practitioners in risk assessment and fraud prevention from companies such as PayPal, Microsoft, and VeriSign. Moreover, our models continuously evolve over time to reflect the changing nature of fraud.
Real-time scoring: Unlike other traffic quality solutions, Anchor’s ClearMark works in real-time. As a result, our customers can evaluate the quality of each ad event as it happens.

Anchor Intelligence: Traffic Quality Solutions