Publisher Site Vetting

Publisher Site Vetting

Anchor Intelligence’s site quality solution, ClearMark for Sites, enables you to measure the quality of publishers entering your network… before they begin displaying ads. When a new publisher signs up for your network, the URL is submitted to Anchor Intelligence. ClearMark for Sites analyzes various characteristics of that site while also gathering third-party data to calculate an initial site score. Armed with this metric, your system can make an immediate decision to accept or reject the publisher from your network. ClearMark for Sites helps you take proactive measures to maintain and improve the quality of your network.

Click Fraud Glossary

Anchor Intelligence has compiled a glossary of key terminology related to click fraud. Learn more about the motivations behind click fraud, the tools with which it is carried out, and its impact on online advertising at both micro and macro levels.

Report: Traffic Quality Report

Check out the “Anchor Intelligence Traffic Quality Report: 2009 Year in Review” to see Anchor’s click fraud and traffic quality statistics throughout 2009.

WHY CHOOSE ANCHOR?

Anchor Intelligence takes a unique approach to click fraud and traffic quality. Customers like Ask, AdBrite, and LookSmart have chosen Anchor over the competition because we offer:

Extensive Reputation Database: Anchor Intelligence collects conversion information and uses best-of-breed network security intelligence from across the web, including a private network of spam traps, honeypots, and stealth servers. We leverage this diverse intelligence to identify traffic with a high propensity to convert as well as traffic from suspicious entities.
Transparent methodology: Throw out the black box! We want our customers to thoroughly understand our methodology in evaluating click quality on their sites. We provide detailed reason codes to ensure that our customers believe in our approach and have confidence in our findings.
Analytical rigor: Our team is comprised of leading thought leaders and practitioners in risk assessment and fraud prevention from companies such as PayPal, Microsoft, and VeriSign. Moreover, our models continuously evolve over time to reflect the changing nature of fraud.
Real-time scoring: Unlike other traffic quality solutions, Anchor’s ClearMark works in real-time. As a result, our customers can evaluate the quality of each ad event as it happens.

Anchor Intelligence: Traffic Quality Solutions