Publisher Site Reporting

Publisher Site Reporting

ClearMark for Sites, Anchor Intelligence’s publisher quality solution, enables you to quickly identify the best and worst traffic sources among your inventory of publishers in order to maintain a high standard for your ad placements. Anchor Intelligence leverages both traffic quality scores and traffic-independent data—such as the site’s content and reputation—to help you distinguish publishers that deliver high-quality traffic to advertisers from publishers that drive unwanted traffic. ClearMark Reports, Anchor’s online reporting interface, enables you to review individual sites and evict poorly performing publishers from your network. You can also discover and promote valuable publishers by using quality measures to modify pricing and revenue share terms. Finally, you can provide additional insight to advertisers about the sites on which their ads appear, so that they can optimize future ad buys.

Click Fraud Glossary

Anchor Intelligence has compiled a glossary of key terminology related to click fraud. Learn more about the motivations behind click fraud, the tools with which it is carried out, and its impact on online advertising at both micro and macro levels.

Report: Traffic Quality Report

Check out the “Anchor Intelligence Traffic Quality Report: 2009 Year in Review” to see Anchor’s click fraud and traffic quality statistics throughout 2009.

WHY CHOOSE ANCHOR?

Anchor Intelligence takes a unique approach to click fraud and traffic quality. Customers like Ask, AdBrite, and LookSmart have chosen Anchor over the competition because we offer:

Extensive Reputation Database: Anchor Intelligence collects conversion information and uses best-of-breed network security intelligence from across the web, including a private network of spam traps, honeypots, and stealth servers. We leverage this diverse intelligence to identify traffic with a high propensity to convert as well as traffic from suspicious entities.
Transparent methodology: Throw out the black box! We want our customers to thoroughly understand our methodology in evaluating click quality on their sites. We provide detailed reason codes to ensure that our customers believe in our approach and have confidence in our findings.
Analytical rigor: Our team is comprised of leading thought leaders and practitioners in risk assessment and fraud prevention from companies such as PayPal, Microsoft, and VeriSign. Moreover, our models continuously evolve over time to reflect the changing nature of fraud.
Real-time scoring: Unlike other traffic quality solutions, Anchor’s ClearMark works in real-time. As a result, our customers can evaluate the quality of each ad event as it happens.

Anchor Intelligence: Traffic Quality Solutions