Traffic Quality Monitoring
Traffic Quality Monitoring
ClearMark for Traffic, Anchor’s real-time traffic quality solution, scores each click as it happens so that you can route high quality traffic to your best advertisers or partners, while making accurate billing and reporting decisions. Previous user behavior, current traffic patterns, and reputation are all factored into the quality score.
You can use ClearMark’s reporting API, which integrates click quality scores into your existing reporting and billing systems, to obtain a granular view of traffic quality; or you can use ClearMark Reports, which provides a range of views into your traffic, from the network-level down to an individual click. ClearMark Reports also provides reason codes to explain each click score, giving you unprecedented transparency and insight into your traffic. With the vast array of information available through Anchor, you can reconcile click counts and filter out non-billable traffic.
Report: Traffic Quality Report
Check out the “Anchor Intelligence Traffic Quality Report: 2009 Year in Review” to see Anchor’s click fraud and traffic quality statistics throughout 2009.
Case Study: Traffic Engine
After evaluating multiple solutions, Traffic Engine selected Anchor Intelligence to validate traffic quality. Check out the case study to learn how Anchor enabled Traffic Engine to confidently and securely grow its total traffic volume by more than 200%.