Quality Based Pricing

Quality Based Pricing

Advertisers understand that the probability of a click or impression leading to a conversion varies from user to and are therefore willing to pay a premium for better quality traffic. Anchor Intelligence’s quality-based pricing solutions enable you to adjust pricing according to predictors of conversion. You can also provide detailed reporting to advertisers to inform their bidding strategies. By enabling flexible pricing choices, you can monetize a wider range of traffic, while your advertisers can better target their campaigns to achieve their goals.

Report: Traffic Quality Report

Check out the “Anchor Intelligence Traffic Quality Report: 2009 Year in Review” to see Anchor’s click fraud and traffic quality statistics throughout 2009.

Case Study: Traffic Engine

After evaluating multiple solutions, Traffic Engine selected Anchor Intelligence to validate traffic quality. Check out the case study to learn how Anchor enabled Traffic Engine to confidently and securely grow its total traffic volume by more than 200%.

FIND QUALITY IN SYNDICATION

With more than 400 ad networks out there, it has become increasingly challenging to know precisely where your customers’ ads are being served. Ad networks frequently syndicate inventory to one another and create a daisy chain of redirects before an ad is actually served to an end user. As a result, traffic quality has deteriorated. Ad networks no longer have visibility into which sites serve the ad and instead, rely on account numbers or labels generated by their partners to distinguish their traffic sources.

Anchor Intelligence has worked with multiple ad networks in the syndicated advertising space to improve their traffic quality and remove poor quality publishers from these networks. By analyzing each ad event as it happens, Anchor provides a lens of transparency in an otherwise opaque system.

Anchor Intelligence: Traffic Quality Solutions