Publisher Site Reporting
Publisher Site Reporting
Anchor Intelligence’s publisher reporting permits you to rank your entire publisher network by quality, and provides you with detailed insight into each publisher’s traffic. Anchor Intelligence leverages both traffic quality scores and traffic-independent data—such as the site’s content and reputation—to help you differentiate publishers that drive valuable traffic to advertisers from those publishers that drive poor quality traffic.
Using ClearMark Reports, you can review individual sites and evict poor quality and fraudulent publishers from your network in order to maintain a high standard for your ad placements. You can also identify and promote the best quality publishers by adjusting pricing and revenue share terms. Finally, you can provide additional transparency to advertisers about the sites on which their ads appear, so that they can make more informed decisions about their ad buys.
Report: Traffic Quality Report
Check out the “Anchor Intelligence Traffic Quality Report: 2009 Year in Review” to see Anchor’s click fraud and traffic quality statistics throughout 2009.
Case Study: Traffic Engine
After evaluating multiple solutions, Traffic Engine selected Anchor Intelligence to validate traffic quality. Check out the case study to learn how Anchor enabled Traffic Engine to confidently and securely grow its total traffic volume by more than 200%.