ClearMark for Traffic

Anchor Intelligence's ClearMark product suite

ClearMark for Traffic, Anchor’s real-time traffic scoring system, classifies traffic according to quality, enabling you to maximize the value of each click or impression. ClearMark for Traffic allows you to identify traffic with a high probability of converting so you can route it to your most valuable advertisers or campaigns. ClearMark for Traffic also allows you to identify traffic that is illegitimate or fraudulent. By integrating with your existing systems, ClearMark facilitates real-time decision-making and traffic optimization.

ClearMark analyzes each click or impression using proprietary methods to determine its quality score. These methods include behavioral analysis, reputational analysis, anomaly detection, fraud signature matching, and network policy enforcement.

ClearMark for Traffic:

Provides real-time scoring for each traffic event within milliseconds
Offers batch-based, daily validation scoring to ensure accurate billing for clicks and impressions
Utilizes machine-learning scoring models that adapt to the changing environment of online threats
Leverages the Anchor Reputation Database, as well as hundreds of other click/impression attributes
Integrates easily with your existing systems and infrastructure
Presents scores through a secure and dynamic online reporting interface

Case Study: AdEngage/Technorati

After evaluating multiple solutions, AdEngage selected Anchor Intelligence to manage its ad traffic and systematically fight click fraud. Check out the case study to learn how Anchor helped AdEngage decrease non-billable click volume by 20 percentage points.

Report: Traffic Quality Report

Check out the “Anchor Intelligence Traffic Quality Report: 2009 Year in Review” to see Anchor’s click fraud and traffic quality statistics throughout 2009.

SAFEGUARD AGAINST MALVERTISING

Malvertising—the use of online advertising to install malware—has become an increasingly popular distribution vector for fraudsters. They use malware to steal users’ personal data, such as login credentials and credit card information, and/or to compromise users’ machines to host contraband data, engage in distributed denial of service attacks, and perpetrate click fraud.

Syndication—a common practice, which allows ad networks to sell their inventory to one or more other ad networks—forces networks to rely on one another to screen and remove malicious ads. So if an attacker successfully places a malvertisement in one network, that ad may be routed to a different ad network and reach yet more publisher sites. By analyzing each ad event as it happens, Anchor helps syndication networks identify and remove malvertisements before they can turn innocent users into unsuspecting victims.

Anchor Intelligence: Traffic Quality Solutions