ClearMark for Keywords
ClearMark for Keywords, Anchor’s predictive keyword scoring system, scores keywords based on their expected value, enabling you to match your bids to the predicted value of each keyword. ClearMark for Keywords uses all available information within the Anchor network—not just conversion data—enabling you to optimize head and belly keywords, as well as long-tail and “cold start” keywords for which historical conversions are rare. By leveraging data that have historically been unavailable to search marketers, ClearMark for Keywords helps you tap into keywords that have the highest unrecognized potential to ultimately enhance your bid strategy and drive improved performance.
ClearMark for Keywords:
- Provides daily keyword scoring to facilitate regular keyword bid adjustments
- Leverages the Anchor Reputation Database, as well as hundreds of other keyword attributes
- Utilizes machine-learning models that adapt to the evolving e-commerce environment
- Integrates seamlessly with your bid management system
- Presents results through a secure and dynamic online reporting interface
To be considered for an exclusive beta test of ClearMark for Keywords system, please click here and fill out the form to be placed on our waiting list and to learn more about Anchor Intelligence.
ClearMark for Keywords Demo
Case Study: AdEngage/Technorati
After evaluating multiple solutions, AdEngage selected Anchor Intelligence to manage its ad traffic and systematically fight click fraud. Check out the case study to learn how Anchor helped AdEngage decrease non-billable click volume by 20 percentage points.
Report: Traffic Quality Report
Check out the “Anchor Intelligence Traffic Quality Report: 2009 Year in Review” to see Anchor’s click fraud and traffic quality statistics throughout 2009.