Anchor Intelligence: Traffic Quality Solutions

Solutions for Ad Networks

Anchor Intelligence provides tools for ad networks to not only better manage the quality of traffic on their network, but also deliver more value to their advertisers by aligning their highest quality traffic sources with their highest quality advertisers.

ClearMark, Anchor's real-time traffic scoring system, sits between the ad servers and the billing/reporting systems for ad networks. For each ad click or impression, data is immediately transmitted to ClearMark, which then analyzes that traffic event and determines its quality score. Methods of analysis used by Anchor include behavioral analysis, reputational analysis, distributional analysis, associational analysis, anomaly detection, fraud signature matching, and network policy violations.

Choose one of the following solutions to learn more about how Anchor can help you.

• Traffic Quality Monitoring

  ClearMark for Traffic, Anchor's real-time traffic quality solution, scores each click as it happens so that you can route high quality traffic to your best advertisers or partners, while making accurate billing and reporting decisions.

• Quality Based Pricing

  Anchor Intelligence's quality-based pricing solutions enable you to adjust pricing according to conversion probability.

• Publisher Site Reporting

  Anchor Intelligence's publisher reporting permits you to rank your entire publisher network by quality and provides you with detailed insight into each publisher's traffic.

• Publisher Site Vetting

  ClearMark for Sites, Anchor Intelligence's publisher quality solution, gives you the means to pre-screen the quality of sites entering your network before ever seeing a click from them.