Case Studies

Learn how the following companies achieved success with ClearMark for Traffic:

Burst Media, a premier online advertising network, partnered with Anchor Intelligence in early 2009 to proactively detect click fraud on behalf of its customers while focusing its efforts on its core business. After integrating with ClearMark for Traffic, Burst Media improved the efficiency of its publisher management team, achieved a 22% reduction in attempted click fraud rates, and fostered greater brand equity and trust among its advertisers and partners. Download the case study to learn more about the positive impact of ClearMark for Traffic on Burst Media’s business.

LookSmart, an online advertising veteran, licensed Anchor Intelligence’s ClearMark for Traffic to differentiate invalid traffic from high quality traffic. By integrating ClearMark for Traffic, LookSmart doubled its partner referrers, enabling a 46% increase in traffic. LookSmart has also been able to deliver superior traffic to its advertisers, better fulfilling their performance requirements. Download the case study to learn more about the positive results LookSmart has achieved through this partnership.

Traffic Engine, an online advertising network powering SMarT advertising, licensed Anchor Intelligence’s ClearMark to validate the quality of its ad traffic and determine the right traffic to send to its partners. After implementing ClearMark, Traffic Engine confidently and securely grew its account base by nearly 50% and its total traffic volume by more than 200%. Download the case study to learn more about the positive impact of ClearMark on Traffic Engine’s business.

AdEngage, an ad network and wholly-owned subsidiary of Technorati, selected Anchor Intelligence to monitor and manage AdEngage ad traffic and systematically fight click fraud. The partnership successfully reduced the non-billable and fraudulent traffic across AdEngage’s network by 20 percentage points. Download the case study to learn more about the positive results AdEngage achieved through its collaboration with Anchor Intelligence.

WHAT IS CLICK FRAUD?

Anchor Intelligence defines click fraud as the production of clicks or impressions with malicious intent that have no economic value to the advertiser. Although advertisers know click fraud is an issue, many do not know how to prioritize click fraud investigations relative to optimizing their existing marketing initiatives. Because the significance of click fraud is difficult to quantify, advertisers generally wait until there are blatant indications of click fraud attacks before investigating. Anchor Intelligence customers have indicated that click fraud appeared on their radar only after they noticed a sudden spike in traffic for a given ad campaign while conversions rates dropped during the same time period.

Not surprisingly, Anchor Intelligence traffic quality assessments have shown that for many advertisers, the rate of suspicious activity tends to be constant over time, allowing fraudsters to conform to typical traffic patterns over the long term. Without Anchor’s traffic quality monitoring, suspicious clicks manage to stay under the radar. How much undetected click fraud are you paying for?

Anchor Intelligence: Traffic Quality Solutions

Case Studies

WHAT IS CLICK FRAUD?

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