ANCHOR IN THE NEWS
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July 6, 2010
Attempted Click Fraud Rate Continues at Record Level in Q2 2010
Anchor Intelligence, the leading provider of traffic quality solutions, today released the Anchor Intelligence Traffic Quality Report: Q2 2010. In the second quarter of 2010… -
June 29, 2010
LookSmart and Anchor Intelligence - A Match Made in PPC Heaven
By Kaley Dobson
Traffic quality is an issue that we have been committed to for years. We constantly strive to improve the quality of our network - we’re relentless about it… -
June 04, 2010
Microsoft to Shut Down Bing Cashback
By Nancy Gohring
Microsoft plans to shut down Bing Cashback, the service that offered online shoppers cash rebates for buying products after searching for them on Bing… -
June 3, 2010
Suit Against Google Highlights Surge in Click Fraud
By David Ward
In the first click fraud lawsuit to be filed against Google in years, a Seattle locksmith has claimed the search giant charged it for paid-search clicks allegedly made by… -
May 26, 2010
Anchor Intelligence Scores High In Traffic Generation And Overall Performance
By Liva Judic
Watch that space. Anchor Intelligence, the provider of traffic quality solutions, is a gem to keep an eye on in the future. First… -
May 26, 2010
Firms tackle virus-laden Web sites, ads
By Elinor Mills
Advertising networks are anxious to find such solutions to the malware problem because malvertising hurts the entire industry, said Richard Sim… -
May 25, 2010
Anchor Intelligence Named as a Finalist in The 2010 American Business Awards
Anchor Intelligence, the leader in predictive analytics solutions, announced today that the company was named a Finalist in the Best Overall Company of the Year - Up to 100 Employees category… -
May 20, 2010
Microsoft Sues Over ‘Click Laundering’
By Amy Radil
Microsoft attorneys say they’re trying to make the Internet safer, and more dependable, for online advertising. To that end, the company has filed two federal lawsuits in Seattle over a… -
May 20, 2010
Microsoft’s Alleged ‘Click Launderers’ Maintain Innocence
By Nancy Gohring
Beta customers named in two click fraud lawsuits Microsoft filed this week maintain their innocence, and both say they assisted the software giant in investigating… -
May 20, 2010
Microsoft targeting click fraud scammers
By Byron Acohido
Microsoft’s Digital Crimes Unit, a crack team of 15 attorneys and forensic investigators experienced at tracking down software pirates and virus writers, has a new target: click fraud scammers… -
May 19, 2010
Microsoft: ‘Click launderers,’ we’ll sue your pants off
By Nick Eaton
OK, so here’s the deal with those Microsoft online-advertising lawsuits I reported Tuesday. Microsoft investigators have uncovered a new form of click fraud that the company… -
May 18, 2010
Maximizing PPC Budgets Using Alternative Search Engines
By Richard K. Khan
When building out a successful campaign on the major search engines, there often comes a time when the influx of traffic hits a… -
May 5, 2010
Click Fraud Reaches Historic High: 6 Ways to Prevent It
By Heather Fletcher
Marketers in the U.S. may wonder what in the world bauxite mining efforts in Vietnam have to do with their online efforts. Plenty, according to a new click fraud… -
April 29, 2010
Burst, Anchor partnership improves click rate
By Kristina Knight
No one wants to deal with click fraud. Not advertisers and certainly not advertising networks. To help improve their click scores and make it more difficult for fraudulent clicks to get through… -
April 28, 2010
Burst Media Partners with Anchor Intelligence
Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced today the results… -
April 26, 2010
Cybercriminals increase Internet advertising click fraud
By Byron Acohido
Click fraud is on the rise, as cybergangs step up the use of infected PCs to divert advertising dollars into their hands. In the first three months of this year… -
April 24, 2010
O’Brien: How Ron Conway became the valley’s most influential start-up investor
While venture capitalists are usually judged by the money they’ve made and the IPOs they’ve launched, the best way to measure the unrivaled influence of Ron Conway is by the people… -
April 23, 2010
Botnet-driven click fraud attacks pilfering millions from advertisers
The clever hacking of online advertisements has quietly grown into a multi-million dollar criminal industry showing no signs of… -
April 20, 2010
Anchor Intelligence CEO Miller On New Search Product And Audience Targeting
By John Ebbert
Last week, Anchor Intelligence announced its new “Clearmark For Keywords” product for search marketers, “a predictive, keyword bid optimization system.” -
April 15, 2010
Media Motion: Brand.net, R/GA, and The Huffington Post
By Gretchen Hyman
Anchor Intelligence is slated to roll out its latest product, ClearMark for Keywords. The system is designed to predict the value of each keyword… -
April 14, 2010
eBay Taps Anchor’s Predictive Keyword Bid Tool
By Laurie Sullivan
Anchor Intelligence officially launches ClearMark for Keywords with eBay at its side. The auction marketplace will rely on the keyword bid optimization tool… -
April 14, 2010
eBay signs on for Anchor Intelligence’s keyword bidding system
By Kristina Knight
A new tool is out from Anchor Intelligence that should help third party sellers - those using platforms such as eBay - maximize their revenue. The platform… -
April 13, 2010
Anchor Intelligence Launches ClearMark for Keywords to Optimize Bids
Anchor Intelligence, the leading traffic quality solutions provider, today announced that it is launching ClearMark for Keywords, a predictive, keyword bid optimization system… -
April 9, 2010
Reports: Click Fraud continues to be a growing problem
By Kristina Knight
Today Anchor Intelligence is releasing their Q1 2010 report, which shows an attempted click fraud rate of 29%, an increase of more than 30% year over year… -
April 8, 2010
Click Fraud In Social Networks Eases, But Rises To Highs Overall
By Laurie Sullivan
Click fraud has become less of a burden for companies that advertise in social networks, but overall the problem reached record highs in the first quarter… -
April 8, 2010
34% increase recorded in the attempted click fraud rate!
By Anonymous
A new report from Anchor Intelligence showed that in the first quarter of 2010 the volume of the average attempted click fraud rate jumped from 25.7% to 29.2%... -
April 8, 2010
Report: Click Fraud Rate At Highest Rate
By Barry Schwartz
Anchor Intelligence released their click fraud report today, reporting that click fraud has reached an all time high. The “Attempted Click Fraud” rate rose 13.4%... -
April 8, 2010
Attempted Click Fraud Rate Surges In Q1
By Mike Sachoff
In the first quarter of 2010 the average attempted click fraud rate increased from 25.7 percent in Q4 2009 to 29. 2 percent in Q1 2010… -
April 8, 2010
Anchor Intelligence Reports Average Attempted Click Fraud Rate Rises to 29% in Q1 2010
Anchor Intelligence, the leading provider of traffic quality solutions, today released the “Anchor Intelligence Traffic Quality Report: Q1 2010”... -
March 17, 2010
Anchor Intelligence Vice President, Richard Sim, Selected to Speak at SES New York, 2010
On Wednesday, March 24, at the SES New York 2010 conference, Richard Sim, Vice President of Product Management and Marketing at Anchor Intelligence… -
March 2, 2010
Anchor Intelligence Announced as a Finalist for 3 Info Security Products Guide Global 2010 Awards
Anchor Intelligence, the leading click fraud and traffic quality solutions provider, announced today that the company and its flagship product, ClearMark for Traffic, were recently nominated… -
February 26, 2010
Microsoft Battles Cyber Criminals
Microsoft Corp. launched a novel legal assault to take down a global network of PCs suspected of spreading spam and harmful computer code, adding what… -
February 25, 2010
Tier 2 Networks—How To Ensure You Are Getting Quality Traffic
By Kaley Dobson
New ad networks are popping up all the time. Some of them have earned a negative reputation as providers who deliver poor… -
February 24, 2010
Kaspersky Lab warns of increasingly sophisticated malware threat
Research just published by Kaspersky Lab claims to show that, whilst malicious software—including viruses, spyware, hackers and spam—detected… -
February 23, 2010
Mapping Out The Non-Proprietary Search Space: Part III
By Gill Brown
As this series on the non-proprietary search market comes to a close, hopefully we have shed some valuable light on the broader search advertising industry… -
February 23, 2010
Short Vs. Long Tail: Which Search Queries Perform Best?
The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles… -
February 22, 2010
Google Revamps DoubleClick, Puts Own Name On It
Google is rolling out a long-delayed upgrade to DoubleClick’s core ad-serving technology—the world’s largest—which places billions of ad impressions on… -
February 22, 2010
Botnets’ Long Half-Life Extends Malware’s Threat
Information gathered about a newly discovered botnet called Kneber indicates that multiple infections by different malware on the same host could work… -
February 18, 2010
Broad New Hacking Attack Detected
Hackers in Europe and China successfully broke into computers at nearly 2,500 companies and government agencies over the… -
February 18, 2010
Microsoft, Yahoo Have U.S. And E.U. Clearance To Move Forward On Search Deal
Microsoft and Yahoo received approval from both the U.S. Department of Justice and the European Union to move forward… -
February 17, 2010
The Top 10 Enterprise Botnets
Four little-known botnets were behind half of all botnet infiltrations in enterprises last year—and the No. 1 botnet hitting corporate networks carried the infamous… -
February 17, 2010
First Page Or Bust: 95% of Non-Branded Natural Clicks Come From Page One
The company I work for just released a study on SERP (search engine results pages) click rates, and found that the sites surveyed received more than 95% of all… -
February 16, 2010
Bing gains ground on Google
Google continues to dominate search queries in the U.S., but Microsoft’s Bing search engine is gaining market share, according… -
February 11, 2010
Three botnets responsible for half of all computer infections
Fewer botnets are becoming responsible for more infected machines, according to a report from McAfee. The anti-malware… -
February 11, 2010
comScore Releases January 2010 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis… -
February 9, 2010
Keyword bid optimization is next for Anchor Intelligence
By Kristina Knight
Traffic quality solution provider Anchor Intelligence is set to launch a new phase in optimization: the keyword optimization system… -
February 9, 2010
How Much Are Keywords Really Worth?
By Laurie Sullivan
For years marketers have tried to determine the correct budget to allocate for keywords by estimating the revenue each would generate. Now Anchor… -
February 9, 2010
Anchor Intelligence Presents Keyword Revenue Estimates
By Gavin Dunaway
Search marketers, you can finally remove the telephone psychic from the payroll. By analyzing keyword data across the Anchor Intelligence network, ClearMark… -
February 9, 2010
Anchor Intelligence Announces Plans to Launch Keyword Bid Optimization Product
Anchor Intelligence, the leading provider of traffic quality solutions, today announced plans to launch a new keyword bid optimization system, ClearMark for Keywords… -
February 7, 2010
China Closes Hacker Training Site, Arrests Three Members
Chinese police have shut down what they called the country’s biggest hacker training Web site… -
February 5, 2010
Is Behavioral Targeting Being Used for Click Fraud?
Spyware was and still is the bane of neophyte PC users. I don’t know how many times over the years… -
February 4, 2010
What Do Behavioral Targeters Know About You?
While relevant advertising is the only kind that’s useful, it’s creepy to see behavioral ads following you around the web… -
February 4, 2010
US House Passes Cybersecurity R&D Bill
The U.S. House of Representatives has passed a bill that would authorize hundreds of millions of dollars in spending on cybersecurity… -
February 2, 2010
Ad Networks See Increased Adoption
The majority (69%) of media planners and agencies now use online advertising networks as part of their digital ad buys… -
February 1, 2010
Facebook Asks Court To Dismiss Click Fraud Cases
Several marketers sued Facebook for click fraud this summer, shortly after a flurry of complaints… -
January 28, 2010
AT&T And Comcast Tap TRUSTe Behavioral Targeting Widget
TRUSTe has developed a widget that provides consumers with the ability to opt-out from being targeted by advertisements… -
January 28, 2010
Customers Sue ISP For Installing NebuAd ‘Spyware,’ Offering Defective Opt-Outs
Two Embarq customers have filed a new privacy lawsuit against the Internet service provider for allegedly funneling information… -
January 25, 2010
Facebook caught in spammers’ phishing net
Security researchers at the volunteer-based Project Honey Pot warn that spammers will increase their efforts to ensnare hapless Facebook users… -
January 25, 2010
Comment: Cybercrime - Still a growth industry?
Over the last 15 years, the internet has revolutionised our lives and our businesses. It has provided a doorway… -
January 24, 2010
In Clicks on Ads, the Sound of Fraud
By Alex Mindlin
In 2009, when an online ad was clicked by a computer in Vietnam, the odds were nearly even that the click was fraudulent… -
January 22, 2010
China Has Smallest Query Growth Among Top Search Markets
China’s search engine usage grew slower than in the other major search markets in 2009 and fell considerably… -
January 22, 2010
Botnets: ‘The Democratization of Espionage’
The cyber attacks against Google, Adobe and a raft of other top U.S. corporations late last year were… -
January 21, 2010
Hillary Clinton denounces online censorship, cyberattacks overseas
Stepping up the Obama administration’s commitment to promoting a free and open Internet around the world, Secretary of State Hillary Clinton… -
January 21, 2010
Click Fraud Gets More Elaborate with ‘Real’ Purchases
By Anonymous
A Harvard Business School professor has identified a new breed of click fraud that not only simulates clicks on a Google ad - but also seemingly generates a ‘real’ customer purchase… -
January 20, 2010
The Year And Holidays In Click Fraud
By Gavin Dunaway
Two new reports out suggest that click fraud is still rampant; however, one company saw a surprisingly low percentage over the normally flagrant holiday… -
January 20, 2010
Click Fraud Increases in Q4 2009
By Nathania Johnson
Both Anchor Intelligence and Click Forensics released their quarterly click fraud reports this week. Each report showed the click fraud… -
January 20, 2010
Click fraud rate soared in fourth quarter
By Anonymous
According to a new report from Anchor Intelligence, click fraud rate surged during the fourth quarter of 2009. Thus, it was… -
January 20, 2010
Every Fourth Click
By John Ebbert
In “Anchor Intelligence Traffic Quality Report: 2009 Year in Review”, AI says that click fraud jumped to 25.7% in Q4… -
January 20, 2010
Security architects fear savvy botnet attacks, IPv6 security issues
Security architects who monitor and manage many of the underlying systems that ensure smooth data flow… -
January 20, 2010
ISPs hold key to killing spam botnets
Two simple techniques could be used to strangle botnets, a security expert has claimed. First, block email port… -
January 19, 2010
2010 Search Predictions: The Experts Weigh In
By Nathania Johnson
Every January, journalists, bloggers and other industry folk take to their respective blogs and publications to predict what may happen in the New Year… -
January 19, 2010
Recession generates big spike in click fraud rate
By Dave Porter
Attempted click fraud soared in the fourth quarter by close to 40% over third quarter rates of 18.6% to 25.7% in the fourth quarter… -
January 19, 2010
Click Fraud Rate Spikes In Q4
By Mike Sachoff
The average attempted click fraud rate increased from 18.6 percent in the third quarter of 2009, to 25.7 percent in the fourth quarter… -
January 19, 2010
One in Four Clicks “Bogus” Says Anchor Intelligence Report
By Peter A. Prestipino
So what’s up with click fraud these days? A lot and none of it’s good. Anchor Intelligence released its “Traffic Quality Report: 2009… -
January 19, 2010
Anchor Intelligence Reports One out of Every Four Ad Clicks was an Attempt at Click Fraud
Anchor Intelligence, the leading provider of traffic quality solutions, today released the “Anchor Intelligence Traffic Quality Report: 2009 Year In Review”... -
January 17, 2010
DIY cybercrime kits power growth in Net phishing attacks
Do-it-yourself cybercrime kits are driving a surge in Internet-borne computer infections. DIY kits have been a staple… -
January 14, 2010
Optimising campaign effectiveness in 2010
The phrases “Survival of the fittest” and “getting more with less” have never been truer. The online advertising market is a tough place… -
January 11, 2010
More Researchers Going On The Offensive To Kill Botnets
Yet another botnet has been shut down as of today as researchers joined forces with ISPs to cut communications to the prolific… -
January 11, 2010
Expert: Fraudsters Pull Tricks With Google Ads
By Jeremy Kirk
Companies such as Continental Airlines rely on Internet advertising from Google to deliver customers to their Web site. It constitutes essential marketing… -
January 6, 2010
Security report finds rise in banking Trojans, adware, fewer viruses
PandaLabs, the malware research arm of Panda Security, issued its 2009 annual report Tuesday, outlining the continued rise of more sophisticated… -
January 5, 2010
Zeus software behind one-in-ten botnets
Build-your-own-botnet kits based on a family of malicious software known as Zeus account for about one out of every ten botnets… -
January 5, 2010
Demystifying Exchanges
With so many new exchanges and exchange-like companies coming into existence, there is a tremendous opportunity for new kinds of efficiencies… -
January 4, 2010
Conficker infections drop overnight
People have one more reason to celebrate the new year, according to the Shadowserver Foundation: Nearly a million Conficker-infected computers… -
December 17, 2009
Anchor Intelligence to score traffic for Affinity
By Kristina Knight
As advertising networks look ahead to 2010 many are looking at bettering the traffic to publisher and branded websites. The key to bettering traffic… -
December 15, 2009
Industry Roundup
By Gavin Dunaway
Text-based advertising network has chosen Anchor Intelligence’s ClearMark software to score traffic within its network… -
December 15, 2009
Affinity Improves Advertiser ROI by Partnering with Anchor Intelligence
Affinity, a fast growing, text-based online advertising network, has partnered with Anchor Intelligence, the leading traffic quality solutions provider… -
November 20, 2009
Anchor Intelligence to Moderate Expert Panel to Discuss Future of Search Marketing at SES Chicago
On Monday, December 7, at the SES Chicago 2009 conference, leading search engine marketing players will participate in a forward-thinking panel discussion entitled, “The Quest for Perfect Information… -
November 19, 2009
Execs & Accounts: Sapient, R/GA, Organic
By ClickZ News Staff
Oodle taps Anchor Intelligence to evaluate classifieds. Oodle will use Anchor Intelligence’s ClearMark… -
November 19, 2009
Anchor Intelligence, Oodle partner for classified traffic solution
By Kristina Knight
A new partnership between metrics firm Anchor Intelligence and fraud detection unit Oodle could help marketers in the social space… -
November 18, 2009
Oodle Partners With Anchor Intelligence [Click Fraud]
By Peter A. Prestipino
Who knew classifieds weren’t immune from click fraud? Traffic quality solution provider Anchor Intelligence will now be providing traffic scoring… -
November 18, 2009
Oodle Partners with Anchor Intelligence to Further Enhance Quality Traffic
Anchor Intelligence, the leading click fraud and traffic quality solutions provider, today announced its entrance into traffic scoring for online classifieds ads… -
November 2, 2009
Traffic Engine Launches Leading Edge SMarT Platform 3.0 at ad:tech NY
Traffic Engine Inc. is one of the largest sponsored listings and search advertising networks in the industry. Accessing millions of consumers… -
October 30, 2009
Anchor Weighs in on Click Fraud
By Jordan McCollum
Anchor Intelligence has just released its Q3 09 click fraud data—and it’s down, contrary to what Click Forensics reported for the same period… -
October 30, 2009
Anchor Intelligence Reports Decline in Click Fraud, Identifies New Hotspots
By Nathania Johnson
Anchor Intelligence has released its click fraud report for the third quarter of 2009. It paints a different picture than… -
October 30, 2009
Turn Says RTB Working In Initial Tests; X+1 Flying Delta; Bartz Talks To Analysts…
By John Ebbert
Anchor Intelligence says that according its data, click fraud declined in the third quarter of 2009 to 18.6 percent from 22.9 percent in Q2… -
October 28, 2009
New click fraud hotspots identified
By Kristina Knight
A new click fraud report is out indicating that fraudulent click traffic may be originating in new places, creating more trouble for marketers and publishers… -
October 28, 2009
Quick hits: Pay for content? Never!
By Gavin Dunaway
Bad news for print publishers crossing their fingers that pay plans for online content will save the industry—only 16.5% of respondents to a survey… -
October 28, 2009
Average Click Fraud Rate Dips In Q3
By Mike Sachoff
The average attempted click fraud rate fell from 22.9 percent in Q2 to 18.6 percent in Q3, a decrease of almost 19 percent, according to a new report from Anchor Intelligence… -
October 28, 2009
Anchor Intelligence Reports Average Attempted Click Fraud Rate Declines from 23% to 19% in Q3 2009
Anchor Intelligence, the leading provider of traffic quality solutions, today released the Q3 Anchor Intelligence Traffic Quality Report… -
October 19, 2009
Avoiding Video Network Pitfalls
By Eric Franchi
The news over the past few weeks has been interesting, to say the least, when it comes to ad networks and those who work with them…
Case Study: AdEngage/Technorati
After evaluating multiple solutions, AdEngage selected Anchor Intelligence to manage its ad traffic and systematically fight click fraud. Check out the case study to learn how Anchor helped AdEngage decrease non-billable click volume by 20 percentage points.
Report: “Anatomy of a Fraudster”
Check out Anchor Intelligence’s “Anatomy of a Fraudster” report to learn more about click fraud, its perpetrators, and tips for self-detection.