Anchor Intelligence: Traffic Quality Solutions

STRENGTHEN YOUR VALUE PROPOSITION

Using ClearMark, Anchor Intelligence’s traffic scoring solution, you can improve your business on multiple fronts. Anchor will help you:

• Maximize revenue: Generate higher returns by removing ad inventory that fails to drive value to advertisers; invest in profit-generating publishers and partners, rather than spending resources handling one-off advertiser complaints and investigations; and price traffic according to quality, allowing advertisers to pay for the visitors they want.
• Streamline your operations: Save on the analytics and engineering resources required to build and maintain fraud detection systems; stay up-to-date with the “arms race” nature of fighting fraud; and automate the process of vetting new partners and managing existing ones.
• Generate trust: Inspire trust among your advertiser base; gain a sense of security against unknown threats and liabilities from malicious activity; and feel confident promoting or investing in international ad traffic that you know will perform.
• Strengthen your brand equity: Improve advertiser satisfaction; provide enhanced transparency across your traffic; and differentiate yourself from the competition.