Eric Peterson, CEO and Founder, Web Analytics Demystified, Inc.
Lee Van Pelt, Founding Principal, Van Pelt, Yi and James LLP
STRENGTHEN YOUR VALUE PROPOSITION
Using ClearMark, Anchor Intelligence’s traffic scoring solution, you can improve your business on multiple fronts. Anchor will help you:
Maximize revenue: Generate higher returns by removing ad inventory that fails to drive value to advertisers; invest in profit-generating publishers and partners, rather than spending resources handling one-off advertiser complaints and investigations; and price traffic according to quality, allowing advertisers to pay for the visitors they want.
Streamline your operations: Save on the analytics and engineering resources required to build and maintain fraud detection systems; stay up-to-date with the “arms race” nature of fighting fraud; and automate the process of vetting new partners and managing existing ones.
Generate trust: Inspire trust among your advertiser base; gain a sense of security against unknown threats and liabilities from malicious activity; and feel confident promoting or investing in international ad traffic that you know will perform.
Strengthen your brand equity: Improve advertiser satisfaction; provide enhanced transparency across your traffic; and differentiate yourself from the competition.
