Anchor Intelligence: Ad Network Solutions

Anchor Intelligence: The source of truth in online advertising

Managing traffic quality within an ad network is becoming increasingly challenging. Advertisers are demanding transparency and accountability on their advertising spend. Meanwhile, the volume of non-billable traffic on the web is increasing as the complexity of the web grows and more money moves online. Furthermore, as click fraud goes undetected, fraudsters are economically motivated to increase their reach and activity.

Anchor Intelligence provides tools for ad networks to not only better manage the quality of traffic on their network, but also capture and deliver more value to their advertisers. Anchor’s traffic quality solutions provide networks with the intelligence they need to monetize the highest quality users on their network and reward their best publishers.

Ad networks face challenging conditions when dealing with online fraud. The rate of adaptation for fraudsters often exceeds the ability for a given ad network to keep its detection methods up to date. Changes in an ad network's filtering rules often result in only a short term reduction of fraudulent activity. And large scale fraud rings reappear within days of being discovered and shut down. As a result, the cost of dealing with customer complaints and billing inquiries becomes significant with no systematic way of responding to the changing behavior of fraudsters. Anchor Intelligence offers cutting edge, proprietary solutions that have been developed to adapt over time. Our models train against new instances of fraud detected within our network. With the most comprehensive and exhaustive collection of network security intelligence, Anchor’s click quality solutions enable our customers to benefit and learn from the collective intelligence of the entire web.

Click Quality Monitoring: Anchor Intelligence’s click quality monitoring solutions provide ad networks with the ability to increase monetization opportunities for their advertisers and publishers, and maintain a high quality bar for ad traffic within their network. Anchor’s patent pending solutions identify fraudulent clicks as they happen and prevent advertisers and publishers from seeing any non-billable traffic in their reports. Anchor’s complete end-to-end solutions easily integrate with billing and reporting systems, providing customers with unique competitive differentiation.

Quality Based Pricing: Advertisers recognize that each click has a varying probability of converting on their site, and are willing to pay a premium for better quality traffic. Anchor Intelligence's quality based pricing solutions enable ad networks to adjust pricing based on predictors of conversion. Ad networks can then provide detailed reporting to advertisers to inform bidding strategies. By enabling flexible pricing choices, ad networks can monetize a wider range of traffic while enabling advertisers to better target their campaigns.

Publisher Reporting: Anchor Intelligence’s publisher reporting provides ad networks with detailed insight on the best and worst traffic sources. Using Anchor’s traffic quality solutions, ad networks can evict poor quality publishers from their network and maintain a high standard for their ad placements. Networks can also identify and promote the best quality publishers by adjusting pricing and revenue share terms.

Click Fraud Audit: Anchor Intelligence’s click fraud audit provides ad networks with a snapshot of the quality of traffic in their network over a given period. This investigation enables search networks to assess the effectiveness of their existing click fraud detection methods and identify gaps in monitoring. Using a sample of data over several months, Anchor Intelligence runs its portfolio of fraud audit tools to measure and report suspicious activity on every click during that period of time. The Audit Report provides various views of fraudulent click activity including trends over time, top categories of fraud, referring sources of fraud, and targeted keywords. The Audit report also provides deep drill downs into specific fraudulent sessions to enable ad networks to improve their fraud detection rules and methods.

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