advertiser solution for identifying click fraud, traffic quality, traffic reporting, click fraud monitoring, click scoring, traffic scoring.

Advertisers rely on accurate and timely data on their campaigns to ensure they are getting the best ROI possible. However, abuse, malicious bots, legitimate web crawlers, and other forms of non-converting traffic can severely skew conversion and other performance metrics leading to suboptimal campaign management decisions. Anchor Intelligence removes poor quality traffic from the ROI equation giving you the insight you need to maximize your advertising effectiveness.

Anchor Intelligence knows that not all visitors are created the same. Our patent-pending solutions enable advertisers to understand the make-up of each visitor to their site: How likely is this user to convert? Has this user clicked on many ads in the past? Does this user look suspicious?

Using our advertiser traffic quality solutions, our clients can attract the most qualified users to their site while preventing low quality users from consuming ad spend.

Traffic Quality Monitoring: Anchor Intelligence’s traffic quality monitoring solutions ensure that advertisers focus on acquiring legitimate users to their websites. Anchor Intelligence dissects advertiser traffic data into hundreds of characteristics and evaluates each to identify both suspicious and desirable patterns. Each click is then assigned a click quality score. Based on these click quality scores, advertisers adjust individual campaigns, keyword buys, and targeting parameters to focus on users with the highest likelihood to convert. In addition, Anchor’s traffic quality monitoring solutions identify fraudulent clicks and provide detailed information to show the context and history of each click. Using this information, customers can reconcile these clicks against their payments to search providers to resolve discrepancies in click count.

Publisher and Affiliate Reporting: Advertisers make smarter decisions about customer acquisition partnerships using Anchor Intelligence's publisher and affiliate reporting tools. Anchor segments traffic into the highest and lowest quality traffic sources so that advertisers can stop spending money on unwanted visitors. Click quality is reported by the site on which the ad was shown, as well as by the IP address, and location of the clicker.

Click Fraud Audit: Anchor Intelligence’s click fraud audit provides advertisers with a snapshot view of the quality of traffic in their network over a given period. Using a sample of data over several months, Anchor runs its portfolio of fraud audit tools to measure and report suspicious activity on every click during that period of time. The Audit Report provides various views of fraudulent click activity including trends over time, top categories of fraud, referring sources of fraud, and targeted keywords. The Audit report also provides deep drill downs into specific fraudulent sessions to enable advertisers to partner with their ad networks to understand, monitor, and prevent future incidents.