Anchor Intelligence provided transparent actionable intelligence to ad networks, search engines, agencies and advertisers. This unprecedented level of visibility into traffic and site quality enabled our customers to fight click fraud, make smarter decisions about traffic sourcing, streamline their operations, and strengthen their brand equity.

Anchor ceased production operations in May 2011.

ClearMark for Traffic, Anchor's real-time traffic scoring system, classifies traffic according to quality, enabling you to maximize the value of each click or impression. ClearMark for Traffic allows you to identify traffic with a high probability of converting so you can route it to your most valuable advertisers or campaigns. ClearMark for Traffic also allows you to identify traffic that is illegitimate or fraudulent. By integrating with your existing systems, ClearMark facilitates real-time decision-making and traffic optimization.

ClearMark analyzes each click or impression using proprietary methods to determine its quality score. These methods include behavioral analysis, reputational analysis, anomaly detection, fraud signature matching, and network policy enforcement.

ClearMark for Traffic:

• Provides real-time scoring for each traffic event within milliseconds
• Offers batch-based, daily validation scoring to ensure accurate billing for clicks and impressions
• Utilizes machine-learning scoring models that adapt to the changing environment of online threats
• Leverages the Anchor Reputation Database, as well as hundreds of other click/impression attributes
• Integrates easily with your existing systems and infrastructure
• Presents scores through a secure and dynamic online reporting interface